It was a pleasure meeting you at Web Summit—I especially enjoyed our quick deep-dive near the Nutripy booth. That conversation stuck with me because Nutripy frames a deceptively simple idea with big operational impact: meet members where they already are (WhatsApp), then use AI to keep them engaged, supported, and coming back.

💡 Why retention—not acquisition—wins the fitness game

Gyms and studios pour budget into acquiring new members, only to watch engagement fade and churn creep up. Most teams don’t have bandwidth to run daily check-ins, triage at-risk clients, and do personalized nudging at scale. The result? Missed sessions, missed conversations, and eventually—missed renewals.

Nutripy focuses squarely on this gap. Their WhatsApp-based AI assistant monitors attendance signals, spots drop-off risk, and nudges members with human-like messages—freeing coaches to do the human work only they can do.

🤖 What Nutripy does (and why WhatsApp is the unlock)

Nutripy positions itself as an AI assistant for fitness studios that plugs into your existing toolstack and runs on autopilot:

• Smart outreach on WhatsApp (“Hey Alex, missed you yesterday—everything ok?”)
• Risk detection using simple signals like missed visits and sentiment
• Coach alerts only when a human touch is needed
• Integrations with studio management software so staff keep using familiar tools
  
  

Why WhatsApp? Because it’s where clients already live—no new app, no new logins, and sky-high open rates—so your “nudge” lands next to messages from friends and family, not buried in a new app’s notification center. Nutripy emphasizes the 95% open-rate advantage and global reach right on their site.

Bottom line: Nutripy behaves like a 24/7 Customer Success Manager for your studio—without adding headcount.

🧬 From “nutrition” to “engagement”: a focused evolution

You might guess from the name that Nutripy has roots in nutrition tech. What’s compelling is how the team has evolved to a retention-first, AI-engagement platform purpose-built for gyms and studios, while still drawing on health behavior science. Third-party profiles echo this angle—framing Nutripy as an AI tool that aggregates client signals and converts them into actionable, personalized follow-ups.

📈 Business impact studios actually feel

Studios care about three things: attendance, renewals, and staff time. Nutripy’s promise maps directly:

• Fewer no-shows via timely, personalized nudges
• More renewals by intervening before clients silently churn
• Hours back to coaches by automating routine check-ins
  All of these are highlighted in Nutripy’s “Business Impact” narrative and FAQ. (Nutripy

🤝 Where YOUR R&D and Nutripy can partner

Product & integration acceleration

• Deeper integrations with leading studio platforms (e.g., attendance and billing systems) using robust API adapters and event-driven pipelines.
• Data engineering for clean, governed customer 360s—unifying check-ins, payments, and engagement into a single retention graph.

AI personalization & experimentation

• Adaptive nudging: RAG-enhanced prompts tuned on anonymized engagement outcomes to personalize tone, timing, and content of WhatsApp messages.
• A/B frameworks for message variants and cadence testing, measuring lift on session attendance and renewal intent.

Privacy, security, and scale

• GDPR-ready data flows and PII handling patterns designed for EU contexts (Nutripy BV).
• MLOps: model monitoring, drift detection, and safe rollout playbooks for production changes.

🌍 Quick facts & links

• Focus: AI-powered client retention for fitness professionals via WhatsApp
• Learn more / book a demo: Nutripy website
• Company page: Nutripy on LinkedIn
• Founder: Oleksandr Mykhalevych

🚀 What this means for operators—and why we’re excited

If you’re running a studio, you don’t need another app to train staff on; you need an invisible assistant that reduces no-shows, rescues at-risk members, and saves coach time. Nutripy’s approach checks those boxes elegantly. And for us at YOUR R&D, it’s a perfect playground for responsible, measurable AI that augments people rather than replacing them.

🔗 Useful links

• YOUR R&D homepage: yourrnd.com
• Related reads & services: YOUR R&D Blog

#HealthTech #FitnessTech #AIinHealthcare #CustomerRetention #WhatsAppBusiness #SoftwareDevelopment #WebSummit2024 #YOUR R&D