At Web Summit 2024 I met the team behind Unwind Minds—a digital health startup building ElephAi, an AI-powered mental health companion designed for women from pre-conception to postpartum. Their mission struck a nerve: make mental healthcare proactive, personalised, and accessible across life’s most sensitive chapters. Their product vision, community energy, and science-informed approach make them one to watch in maternal mental health.

🧠 The Problem: Maternal mental health is underserved

Perinatal mental health challenges are common yet underdiagnosed and undertreated. Many women face barriers—cost, stigma, limited local specialists, fragmented care, or time constraints—especially during fertility planning, pregnancy, and postpartum recovery. Unwind Minds positions ElephAi to meet these gaps with accessible, 24/7 support that scales across B2C and B2B2C channels (clinics, employers, insurers).

🤖 The Solution: ElephAi, an AI companion for every stage

ElephAi blends an AI conversational experience with biometric integrations (e.g., sleep, stress, and mood signals) to deliver personalised, stage-specific interventions. Always-on support, nudges, and structured self-help tools aim to spot changes early and guide users toward evidence-based next steps. It’s the kind of proactive, adaptive support we believe will define the next decade of digital health.

🔍 What’s inside the experience (as shared publicly)

• 24/7 AI support that adapts to context and user signals.
• Wearable/biometric data to enrich recommendations and detect trends.
• Maternal journey focus: from pre-pregnancy to postpartum, with community pilots and early B2B2C talks.

You can follow Unwind Minds’ product updates and ElephAi launch teasers on their social channels and website.

🧭 What Makes Them Different

• Women-first design across the entire perinatal journey—not just postpartum.
• Signals-driven personalisation that learns from day-to-day rhythms (sleep, stress, mood).
• Dual go-to-market (B2C subscriptions + B2B2C licensing), which can accelerate impact and sustainable growth.

👥 The Team & Community

Unwind Minds describes itself as a collective at the intersection of machine learning, psychology, healthcare, and UX—with ongoing community pilots and volunteer groups. Their public updates regularly spotlight ElephAi and maternal mental health themes, and they’ve been actively engaging audiences since Web Summit 2024.

• Website: UnwindMind (product presence)
• Updates & ElephAi announcements: selected public posts (e.g., Web Summit 2024 showcase and ElephAi intro).

🤝 YOUR R&D × Unwind Minds: Where we can collaborate

At YOUR R&D, we build full-stack AI and software with a strong HealthTech focus—.NET backends, modern JavaScript frontends, OpenAI-powered features, data pipelines, and secure cloud DevOps. Below are concrete partnership tracks we see with Unwind Minds:

1) AI & Data Science Acceleration

• Modeling pipeline for mood/sleep/stress prediction and alerting.
• Privacy-first data architecture for biometric integrations and PHI-adjacent use cases.
• Evaluation framework for AI safety, bias checks, and explainability in maternal health contexts.
  (We routinely deliver AI features via OpenAI API and production-grade data services.)

2) Product Engineering & Scalability

• .NET microservices and event-driven architecture for real-time signal processing.
• React/Vue apps with accessible UX for sensitive flows (journals, CBT exercises, mood trackers).
• DevOps/CI-CD with observability to support rapid iteration on pilots and B2B2C deployments.

3) Clinical-grade Roadmap Enablement

• Security & compliance readiness (role-based access, audit trails, data retention policies).
• Interoperability groundwork (FHIR-friendly schemas for future clinical integrations).
• Evidence generation: analytics and dashboards for outcomes tracking in pilots.

4) Go-to-Market & Digital Marketing Support

• Landing pages & campaign microsites (WordPress/Elementor) for ElephAi cohorts.
• Attribution & analytics to optimise acquisition across community channels.

If you’re exploring a co-build or pilot scale-up, let’s talk: YOUR R&D | Browse our blog for recent HealthTech insights.

🔗 Useful Links

• Unwind Minds website: unwindmind.life (ElephAi info & updates)
• Public ElephAi announcements: selected LinkedIn posts (launch teasers, Web Summit 2024).
• YOUR R&D: yourrnd.com | Blog: yourrnd.com/blog

Unwind Minds is leaning into one of healthcare’s most important frontiers: personalised, proactive support for maternal mental health. If ElephAi can continue translating biometric signals into useful, compassionate guidance, they’ll not only improve outcomes for individual users—they could set a new benchmark for women-centric digital health.

#HealthTech #MedTech #AIinHealthcare #MentalHealth #SoftwareDevelopment #ITOutsourcing #Innovation