
At Web Summit 2024, I had the pleasure of speaking with Felipe Fagundes and the team behind Hi! Healthcare Intelligence—a Brazilian HealthTech startup with a mission that resonates deeply across the global medical community: reducing waste and increasing value in healthcare.
With skyrocketing costs and mounting pressure on healthcare systems, Hi! steps in not just as a data analytics platform but as a value-based partner for care delivery optimization.
🔍 What They Do
Hi! is a B2B SaaS platform focused on cost-effectiveness data intelligence and operational efficiency for high-cost treatments. Through advanced data analytics and patient-centered outcome measurement (PROMs and PREMs), they provide:
- Real-time dashboards and analytics on waste, performance, and cost-efficiency
- AI-powered indexing of economic and clinical metrics
- Integration of historical care pathway data with live patient-reported outcomes
One standout case? A cost-effectiveness analysis of 580 bariatric surgeries led to identifying nearly $500k in operational improvement opportunities.

🔄 Why This Matters
Health systems globally struggle with the infamous 80/20 split—80% of costs driven by 20% of patients. Up to 40% of these costs may be avoidable, but only if we can measure what matters.
Hi! enables healthcare organizations to collect the right data, in the right way, at the right time, transforming care decisions from price-centric to outcome-centric.
🧠 AI Meets Clinical Intelligence
From the pitch deck to my booth visit, one thing became clear—this is not just a smart platform. It’s a scalable model grounded in clinical rigor, data science, and value-based care (VBHC).
The platform supports integration with cost and EHR databases and provides insights for performance-based compensation models—a critical direction for healthcare finance.
🌍 From Brazil to Global Systems
Backed by ApexBrasil and connected to institutions like Unimed Fesp, Hi! is paving the way for more sustainable healthcare, not just in Latin America but globally.

🛠️ How YOUR R&D Can Collaborate
At YOUR R&D, we help HealthTech innovators like Hi! scale securely and globally. From AI-driven analytics infrastructure to custom integration with hospital information systems, our software expertise could amplify Hi!’s mission.
We’d love to explore:
- Custom SaaS architecture optimization
- Machine learning-based outcome modeling
- Dashboards with role-based access & multilingual support
- HIPAA-ready integrations for global deployment
🧑🤝🧑 Team Behind the Mission
- Felipe Fagundes – CEO & Founder
- Francine de Luna – Research Coordinator
- Atnilson Lima dos Santos – Strategy & Planning
🔗 Visit their website
🔗 Hi! on LinkedIn
🔗 YOUR R&D on LinkedIn
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