For decades, healthcare management systems (HMS) have been built to serve institutions, focusing on administrative and regulatory challenges. While essential, this approach has often overlooked the most crucial element: the patient. This creates a frustrating gap, leaving patients struggling to find reliable providers and clinics grappling with inefficiency, missed appointments, and poor retention.
At Web Summit 2024, I stopped by booth B221 and had the pleasure of meeting the team from Trust2Me, a Serbian startup poised to fix this broken dynamic. Their mission is to rebuild the healthcare ecosystem on a foundation of trust and transparency, powered by intelligent technology.
🔍 The Problem They Solve
The core issue is that most HMS platforms are not patient-centric, leading to significant problems for both sides:
- For Patients: There’s a lack of reliable sources to evaluate healthcare institutions, forcing them to rely on anecdotes for critical decisions. Communicating with clinics is often clunky and difficult through poorly designed systems or unscalable phone calls.
- For Clinics: The institution-first approach is a major point of failure for improving the patient experience. This directly leads to the three core issues Trust2Me addresses:
missed appointments, poor patient retention, and negative reviews.
💡 How Trust2Me Works
Trust2Me is a patient-centric healthcare management system designed for small to medium institutions. It operates on two main pillars to solve the core problems:
✅A Verified Review Platform: Its central feature is a closed-loop system for collecting authenticated patient feedback after an examination. These reviews are anonymous for patients but verified, ensuring genuine experiences are shared. This helps other patients find trusted providers and allows clinics to build a strong, verifiable online reputation.
✅Advanced AI Communication System: Trust2Me uses an AI-powered chatbot on platforms patients already use daily, like Viber and WhatsApp. This system automates appointment scheduling, reminders, and follow-ups 24/7. This provides a seamless experience for patients and frees up clinic staff, especially nurses, from administrative tasks to focus on patient care.
📊 The Vision & Market Opportunity
Trust2Me has already demonstrated significant market fit.
- Proven Traction: With 15 paid clients in just 12 months, they have proven that healthcare providers are willing to invest in a solution that bridges the patient experience gap.
- Huge Market Potential: After launching their MVP in Serbia, they are targeting the SEE region, which represents over 100 million potential users and 200,000 healthcare institutions.
🔮 What’s Next?
The team is currently seeking
€300,000 in investment to scale their marketing, sales, and strategy for international expansion beyond Serbia.
🎯 Why This Matters
Trust2Me isn’t just another scheduling tool. It’s a fundamental shift towards a more transparent, efficient, and patient-centric healthcare model. By providing clinics with tools to improve their service and giving patients a reliable platform to share their experiences, they are actively rebuilding trust in the healthcare ecosystem. Their smart use of AI to automate admin work allows for a stronger human connection between caregivers and patients.
🚀 Follow Their Journey!
This is a HealthTech startup with a clear vision, proven traction, and a strong leadership team.
- Website: http://trust2me.com
Founding Team:- Stevan Alimpijević (CTO & Co-founder)
- Saša Stanojević (Business Development Manager & Co-founder)
- Aleksandar Zelenski (Sales Director)
At YOUR R&D, we specialize in the deep-tech challenges that power innovative platforms like Trust2Me. From refining AI models to achieve 95% accuracy to building a scalable backend compliant with ISO 27001, we partner with startups to build secure, world-class solutions.
- YOUR R&D LinkedIn: https://www.linkedin.com/company/yourrnd/
- Website: https://yourrnd.com
#HealthTech #AIinHealthcare #PatientExperience #SaaS #DigitalHealth #MedTech #Startup #AI #Serbia #YOURRD #WebSummit
